We are a creative team specialising in design & communications for the photography industry.

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— Unless You Will Journal Relaunch 2020 —

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— Newspaper for Photography Studies College (PSC) —

Our aim is to be an invigorating and positive force in our community. We work with photography galleries, festivals, agencies, online platforms, artists, institutions, and more.

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— Instagram story & guide for LensCulture —

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— LensCulture's 'Beyond Boundaries' exhibition at Aperture Gallery, NYC —

We provide solutions-based creative concepts that engage, educate, nurture, and inspire.

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— Robert Zhao Renhui exhibition at CCP during Photobook Melbourne Festival —

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— Resist Laughter exhibition by Alana Holmberg —

We love the connected and global nature of our industry. From our studio in Australia, we work online with clients across many time zones.

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— Branding & copywriting for LensCulture Awards —

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— Portrait Photography Guide for LensCulture. Image by © Maxine Helfman —

Want to work some magic with us?
cooee@unlessyouwill.com

cooee! (/ˈkuːiː/) is a shout used in Australia, usually in the bush, to attract attention, find missing people, or indicate one's own location. When done correctly—loudly and shrilly—a call of "cooee" can carry over a considerable distance. 

Design &
Communication
Studio

Studio 62
1 Halford Street
Castlemaine 3450

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